Rough Country, established in 1975, has grown into a leading provider of aftermarket performance-enhancing products for trucks, Jeeps, and SUVs.
Originally starting as a shock absorber manufacturer, the company expanded its product line to include lift and leveling kits, shocks, bumpers, winches, and various other off-road accessories.
Headquartered in Dyersburg, Tennessee, Rough Country is known for its commitment to quality and innovation, catering to off-road enthusiasts who seek reliable and high-performance parts.
In recent years, the company has been backed by TSG Consumer Partners, which aims to enhance Rough Country’s digital presence and expand its product offerings
