Pirelli was founded in 1872 in Milan, Italy, by Giovanni Battista Pirelli. With over 150 years of history, Pirelli has become one of the most renowned tire manufacturers in the world, specializing primarily in high-performance and ultra-high-performance (UHP) tires. The company is strongly tied to the world of motorsports, particularly Formula 1, where it has been the exclusive tire supplier since 2011. Pirelli is known for its technological innovation, advanced design, and premium quality products, which are designed to offer maximum safety, energy efficiency, and on-road performance. In addition to its range of tires for cars, motorcycles, and bicycles, Pirelli is also involved in various sustainability projects, aiming to reduce the environmental impact of tire production.