AlphaRex was founded in June 2018 with the goal of revolutionizing the aftermarket automotive lighting market. Based in Baldwin Park, California, AlphaRex quickly became a key player thanks to its patented LED technology and exclusive designs in its NOVA and LUXX headlight series. The company is known for its commitment to innovation, quality, and compliance with SAE and DOT standards, making its products a favorite among car enthusiasts and industry professionals alike.