Holley was founded in 1903 by brothers George and Earl Holley, starting with their invention of a carburetor for internal combustion engines. Based in Bowling Green, Kentucky, Holley has become a legendary name in the automotive performance industry, particularly known for its carburetors and being a trusted supplier for many of the most iconic cars in American racing history, including those used in NASCAR. Beyond carburetors, Holley has expanded its product line to include electronic fuel injection systems, ignition, exhaust, and other high-performance components. Holley remains a go-to brand for car enthusiasts and industry professionals, thanks to its commitment to innovation and quality.